With digital transformation disrupting industries, location, you might feel, may no longer be a contributing factor to success. Working from home, online shopping and video conferencing have completely transformed how companies run. Still, the location of a property is essential for commercial real estate. Be it a shopping centre, office building, or a mixed-use development: location matters. The right site will either make or break a project. This is all the more true in a sugary city like Gurugram, where accessibility, connectivity, and proximity to active neighbourhoods ramp up the values.
People define commercial real estate. This speciality tries to shape environments conducive to businesses, customers, and neighbourhood expansion. While technology would allow businesses to function outside the paradigms of physical location, this has not diminished the importance of select locations. In fact, in the digital world, certain features of location have become even more critical. Consider, for example, e-commerce. Having created more demand for warehouses and distribution centres close enough to assure prompt delivery, e-commerce has made some locations attractive. Similarly, the rise of hybrid work has enhanced the desirability of offices located in the city centre.
In Gurugram, a rapidly urbanising space marked by economic growth, the location of a project weighs heavily on its business success. Proximity to the main roads, suburbs, and urban centres makes sure that new prophecies are easily accessible from the city and correlate well with its developmental plan. That is what sets Airia Mall, Reach Buzz 114, 3Roads, MyTower, and Comercia apart. Each of these developments is strategically located to provide remarkable accessibility and convenience; hence, location matters even more in an otherwise digital world.
Case-in-point: Airia Mall. Located in Sector 68 on the Sohna Road, the location exemplifies how a favourable position can attract shoppers and stores. Its proximity to residential areas and community hubs brings in tons of foot traffic. Since the mall is nearby NH 248 A, it is easily accessible from any place in Gurugram. This makes it a prime choice for brands aiming for a high-octane outreach. Sure, online shopping is booming in these times, but Airia Mall provides something a website couldn't - a common ground to hang out, try out, and socialise.
3Roads is beautifully located in the heart of climbing residential neighbourhoods: such as sectors 69 and 70A along with the Southern Peripheral Road to establish its cool project from a flow of steady potential customers creating a harmonious environment for shoppers. Indeed, in present times where the convenience becomes practically everything, one remarkable advantage within such developments is that they're close to where people live and work. They would then serve primarily the objectives of their immediate population but would also act as a better resource for economic activities.
MyTower in Sector 70 is located adjacent to all the people, offices, and attractions. This commercial project enhances its competitiveness from great locations near significant roads such as Sohna Road, Golf Course Extension Road, and the Southern Peripheral Road. MyTower aims at providing easy access to employees and clients for effortless commuting. Connected to residential development, it also boasts some of the most necessary community facilities, lending itself to a balanced work and lifestyle in this time when corporate firms are investing in the wellness and productivity of employees.
Comercia is located in Sector 68 and takes the concept of strategic positioning further. This is because the entire office complex provides businesses with first-class infrastructure, thus making easy the approach to office for employees and clients. The best attributes of it are its proximity to leading areas like Rajiv Chowk; availability of Southern Peripheral Road; and, for end users on Gymkhana side, easy access to the Golf Course Extension Road. This is indeed the perfect location for businesses that want to lay their foot in the city, as it offers interconnectivity with the rest of Gurugram and a hub of growth and innovation.
When one speaks about the location in commercial real estate, it would be completely remiss, not to mention how developers like Reach have shaped the city's profile in that particular area on the commercial real estate map of Gurugram. Their examples include the construction of the Airia Mall, Reach Buzz 114, 3Roads, MyTower, and Comercia Mall. Reach understands the value any location holds by doing projects on-site with the public in mind with respect to connectivity, accessibility, and integration with surrounding communities: spaces that have now evolved to cater to the changing demands of businesses and consumers.
Admittedly, the digital age has changed almost everything about our living and working ways, but when it comes to commercial real estate, it has only accentuated the need for spaces to be more functional and strategically located to satisfy all aspects of a connected world.
The farther we move into the digital age, the more location matters. It is here that a successful business or community will thrive.
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